- Plug
- A variable that handles financial slack in the financial plan. The New York Times Financial Glossary
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1. informal MARKETING an attempt to persuade people to buy a book, see a film etc by talking about it publicly, especially on television or radio:• She appeared on all the talk shows to give her new show a plug.
plug for• The author put in a plug for his new book.
2. pull the plug (on something) to prevent a plan or business from being able to continue, especially by not providing any more money:• We were doing fine until the bank pulled the plug on us.
informal MARKETING to try to persuade people to buy a book, see a film etc by talking about it publicly, especially on television or radio:• He was on the show to plug his new movie.
• The insurance company is plugging the advantages of mortgage protection insurance.
plug something → in phrasal verb [transitive]to connect a piece of electrical equipment to the main supply of electricity, or to another piece of electrical equipment* * *
Ⅰ.plug UK US /plʌg/ noun [C]► INFORMAL MARKETING a way of advertising a product, event, etc. by talking about it or praising it, especially on radio or television: put in a plug for sth »He put in a plug for the company's Casino Night fundraiser.
give a plug to sth »I'd like to give a little plug to a movie that we have that's coming out pretty soon.
Ⅱ.plug UK US /plʌg/ verb [T] (-gg-)► INFORMAL MARKETING to advertise a product, event, etc. by talking about it or praising it, especially on radio or television: »During the interview she took the opportunity to plug her new book.
► to provide something that is needed, because there is not enough: plug a deficit/gap/hole »None of these measures are going to plug the gap caused by falling sales and dismal global markets.
Financial and business terms. 2012.
